Clik here to view.
Radio: Seven Ways to Rock Your Next Interview
By Brad Phillips, Author, The Media Training Bible I’ve done hundreds of radio interviews throughout my career. They seem simple. After all, you just pick up a phone or visit a studio and have a...
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Seven Ways To Respond To a Negative News Story
A Guest Post By Brad Phillips, Author, The Media Training Bible I’m occasionally asked whether it’s ever appropriate to “freeze a reporter out,” or refuse to speak to him again. Whenever I hear that, I...
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10 Things You Need to Know Before Going On TV
A Guest Post by Brad Phillips, Author, The Media Training Bible Appearing on television can be an odd experience. In one of the stranger (but more common) formats, you may be escorted to a closet-size...
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Seven Reasonable “Pre-Conditions” For an Interview
A Guest Post By Brad Phillips, Author, The Media Training Bible I recently received an email from a reader who was arranging an interview for a client. He wondered whether it was possible to put a...
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Seven Rules To Remember When a Crisis Strikes
By Brad Phillips, Author, The Media Training Bible You have a crisis communications plan in place. You’ve assembled a crisis response team, written a comprehensive crisis plan, and role played the most...
View ArticleClik here to view.
Six Times You Should Call a Press Conference
By Brad Phillips, Author, The Media Training Bible Press conferences aren’t as common as they used to be. Technology has allowed companies to disseminate information to reporters (and the public)...
View ArticleClik here to view.
The Three Things To Kill In Your Media Interviews
A Guest Post By Brad Phillips, Author, The Media Training Bible Memory studies consistently find that people forget the vast majority of what they read, hear, or see, especially if they are only...
View ArticleClik here to view.
Radio: Seven Ways to Rock Your Next Interview
By Brad Phillips, Author, The Media Training Bible I’ve done hundreds of radio interviews throughout my career. They seem simple. After all, you just pick up a phone or visit a studio and have a...
View ArticleClik here to view.
Seven Ways To Respond To a Negative News Story
A Guest Post By Brad Phillips, Author, The Media Training Bible I’m occasionally asked whether it’s ever appropriate to “freeze a reporter out,” or refuse to speak to him again. Whenever I hear that, I...
View ArticleClik here to view.
10 Things You Need to Know Before Going On TV
A Guest Post by Brad Phillips, Author, The Media Training Bible Appearing on television can be an odd experience. In one of the stranger (but more common) formats, you may be escorted to a closet-size...
View ArticleClik here to view.
Seven Reasonable “Pre-Conditions” For an Interview
A Guest Post By Brad Phillips, Author, The Media Training Bible I recently received an email from a reader who was arranging an interview for a client. He wondered whether it was possible to put a...
View ArticleClik here to view.
Seven Rules To Remember When a Crisis Strikes
By Brad Phillips, Author, The Media Training Bible You have a crisis communications plan in place. You’ve assembled a crisis response team, written a comprehensive crisis plan, and role played the most...
View ArticleClik here to view.
Six Times You Should Call a Press Conference
By Brad Phillips, Author, The Media Training Bible Press conferences aren’t as common as they used to be. Technology has allowed companies to disseminate information to reporters (and the public)...
View ArticleClik here to view.
The Three Things To Kill In Your Media Interviews
A Guest Post By Brad Phillips, Author, The Media Training Bible Memory studies consistently find that people forget the vast majority of what they read, hear, or see, especially if they are only...
View Article
